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Privacy Policy

Last updated: June 1, 2023

This Privacy Policy applies to Flowcraft services (the “Platform”), which include Flowcraft apps, websites, software and related services accessed via any platform or device that link to this Privacy Policy. The Platform is provided and controlled by Lanyard, Inc. (“Lanyard”, “we” or “us”). We are committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, share, and otherwise process the personal information of users and other individuals age 13 and over in connection with our Platform. 

Capitalized terms that are not defined in this Privacy Policy have the meaning given to them in the Terms of Service.

1. What Information We Collect

We may collect information from and about you, including information that you provide, information from other sources, and automatically collected information.

Information You Provide

When you create an account, upload content, contact us directly, or otherwise use the Platform, you may provide some or all of the following information:

  • Account and profile information, such as name, age, username, password, language, email, phone number, social media account information, and profile image.

  • User-generated content, including comments, photographs, images, audio recordings, videos, text, and thumbnails that is created with or uploaded to the Platform (“User Content”) and the associated metadata, such as when, where, and by whom the content was created. If you apply an effect to your User Content, we may collect a version of your User Content that does not include the effect.

  • Information, including text, images, and videos, found in your device, with your permission. For example, if you choose to initiate information sharing with a third-party platform, or choose to paste content from the clipboard onto the Platform, we access this information stored in your clipboard in order to fulfill your request.

  • Purchase information, including payment card numbers or other third-party payment information (such as PayPal) where required for the purpose of payment, and billing and shipping address. We also collect your transaction and purchase history on or through the Platform.

  • Your choices and communication preferences.

  • Information to verify an account such as proof of identity or age.

  • Information in correspondence you send to us, including when you contact us for support.

  • Information you share through surveys or your participation in challenges, research, promotions, marketing campaigns, events, or contests such as your gender, age, likeness, and preferences.

  • Social Media Information, we may have pages on social media sites like Instagram, Facebook, Medium, Twitter, TikTok, YouTube and LinkedIn. When you interact with our social media pages, we will collect Personal Information that you elect to provide to us, such as your contact details. In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.

Information From Other Sources

We may receive the information described in this Privacy Policy from other sources, such as:

  • If you choose to sign-up or log-in to the Platform using a third-party service such as Facebook, Twitter, Instagram, Apple or Google, or link your Flowcraft account to a third-party service, we may collect information from the service–for example, your public profile information (such as nickname), email, and contact list.

  • Advertisers, measurement and other partners share information with us about you and the actions you have taken outside of the Platform, such as your activities on other websites and apps or in stores, including the products or services you purchased, online or in person. These partners may also share information with us, such as mobile identifiers for advertising, hashed email addresses and phone numbers, and cookie identifiers, which we use to help match you and your actions outside of the Platform with your Flowcraft account.

  • We may obtain information about you from certain affiliated entities within our corporate group, including about your activities on their platform.

Automatically Collected Information

We automatically collect certain information from you when you visit, use, and interact with the Platform. We may receive the following information about your visit, use, or interactions: including internet or other network activity information such as your IP address, geolocation-related data, unique device identifiers, browsing and search history (including content you have viewed in the Platform), and Cookies.

  • Usage Information. We collect information regarding your use of the Platform and any other User Content that you generate through or upload to our Platform. 

  • Device Information. We collect certain information about the device you use to access the Platform, such as your IP address, user agent, mobile carrier, time zone settings, identifiers for advertising purposes, model of your device, the device system, network type, device IDs, your screen resolution and operating system, app and file names and types, keystroke patterns or rhythms, battery state, audio settings and connected audio devices. We automatically assign you a user ID and may assign a device ID. Where you log-in from multiple devices, we will be able to use information such as device ID or user ID to identify your activity across devices. We may also associate you with information collected from devices other than those you use to log-in to the Platform.

  • Image and Audio Information. We may collect information about the videos, images and audio that are a part of your User Content, such as identifying the objects and scenery that appear, the existence and location within an image of face and body features and attributes, the nature of the audio, and the text of the words spoken in your User Content. We may collect this information to enable special video effects, transcription, for content moderation, for demographic classification, for video editing recommendations, and for other non-personally-identifying operations.

  • We may collect biometric identifiers and biometric information as defined under U.S. laws, such as faceprints and voiceprints, from your User Content. Where required by law, we will seek any required permissions from you prior to any such collection.

  • Metadata. When you upload or create User Content, you automatically upload certain metadata that is connected to the User Content. Metadata describes other data and provides information about your User Content that will not always be evident to the viewer. For example, in connection with your User Content the metadata can describe how, when, where, and by whom the piece of User Content was created, collected, or modified and how that content is formatted. It also includes information, such as your account name, that enables other users to trace back the User Content to your user account. Additionally, metadata includes data that you choose to provide with your User Content, e.g., any hashtags used to mark keywords to the video and captions.

  • Usage Data. We may automatically collect information about your use of the Platform, such as the types of content that you upload, view, or engage with, the features you use and the actions you take, as well as your time zone, country, the dates and times of access, user agent and version, type of computer or mobile device, computer connection, IP address, and the like.

  • Cookies. We and our service providers and business partners use cookies and other similar technologies (e.g., web beacons, flash cookies, etc.) (“Cookies”) to automatically collect information, measure and analyze how you use the Platform, including which pages you view most often and how you interact with content, remember your preferences, enhance your experience using the Platform, improve the Platform, provide you with advertising, and measure the effectiveness of advertisements and other content. We and our partners also use Cookies to promote the Platform on other platforms and websites. Cookies enable the Platform to provide certain features and functionality. The Cookies used by Flowcraft may include the following:

    Cookies can remain on your computer or mobile device for different periods of time. Some cookies are "session cookies", meaning that they exist only while your browser is open and are deleted automatically once you close your browser or application.

    Other cookies are "persistent cookies", meaning that they survive after your browser or application is closed. When you return to that website or application (or visit other websites or applications that use the same cookies) the website or applicationprovider or its service providers can recognise the persistent cookies they have set and recognise your browsing device.

    Local storage files are created by apps and websites to store information locally on your device. They are very similar to cookies, but can have slightly different properties. For example, local storage can be used to store more information and can be stored in a different location on your device to cookies. Other examples of local storage file use includes saving components of the User Content shared with the Company to generate Company Elements (as defined in the Terms of Service) or to improve user visual experience. Local storage is normally used to speed up app and site functionality and remember your preferences.

    SDKs are pieces of code that enable data to be collected about your device, network and interaction with a website. Like cookies, they generally operate by assigning your device a unique number.

    Web beacons are very small images or small pieces of data embedded in images, also known as “pixel tags” or “clear GIFs,” that can recognize Cookies, the time and date a page is viewed, a description of the page where the pixel tag is placed, and similar information from your computer or device.

    To learn how to disable certain Cookies, see the “Your Choices” section below.Analytics. We also use a variety of online analytics products that use cookies to help us analyze how users use our Platform and enhance your experience when you use the Platform. In addition to the tracking technologies we place, other companies may set their own Cookies or similar tools when you use our Platform. This includes third party analytics services (“Analytics Services”), such as Google Analytics, New Relic and Mixpanel, that we may engage to help analyze how users use the Platform. We may receive reports based on these parties’ use of these tools on an individual or aggregate basis. We use the information we get from Analytics Services only to improve our Platform. The information generated by the Cookies or other technologies about your use of our Platform (the “Analytics Information”) is transmitted to the Analytics Services. The Analytics Services use Analytics Information to compile reports on user activity. The Analytics Services may also transfer information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Each Analytics Services’ ability to use and share Analytics Information is restricted by such Analytics Services’ Terms of Service and Privacy Policy. By using our Platform, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above. For a full list of Analytics Services we use, please contact us at support@flowcraft.ai For more information on how Google Analytics collects and processes data, please visit: https://policies.google.com/technologies/partner-sites.

We may link your contact or account information with your activity on and off our Platform across all your devices, using your email or other log-in or device information. We may use this information to display advertisements on our Platform tailored to your interests, preferences, and characteristics.

We are not responsible for the privacy practices of our service providers and business partners, and the information practices of these service providers and business partners are not covered by this Privacy Policy.

We may aggregate or de-identify the information described above. Aggregated or de-identified data is not subject to this Privacy Policy.

2. How We Use Your Information

As explained below, we use your information to improve, support and administer the Platform, to allow you to use its functionalities, and to fulfill and enforce our Terms of Service. We may also use your information to, among other things, show you suggestions, promote the Platform, and customize your ad experience.

We generally use the Information We Collect:

  • To fulfill requests for products, services, Platform functionality, support and information for internal operations, including troubleshooting, data analysis, testing, research, statistical, and survey purposes and to solicit your feedback.

  • To customize the video editing services you see when you use the Platform. For example, we may provide you with services or editing options that are similar to content that you have liked, interacted with, or created previously.

  • To send promotional materials from us or on behalf of our affiliates and trusted third parties.

  • To identify you as a user in our system.

  • To improve and develop our Platform and conduct product development. This may include the use of either human reviewers or automated tools to analyze the performance of our Platform with your User Content.

  • To measure and understand the effectiveness of the advertisements we serve to you and others and to deliver advertising, including targeted advertising, to you on the Platform.

  • To make suggestions and provide a customized ad experience.

  • To support the social functions of the Platform, including to permit you and others to connect with each other and for you and others to share, download, and otherwise interact with User Content posted through the Platform.

  • To use User Content as part of our advertising and marketing campaigns to promote the Platform.

  • To understand how you use the Platform, including across your devices.

  • To infer additional information about you, such as your age, gender, and interests.

  • To help us detect abuse, fraud, and illegal activity on the Platform.

  • To promote the safety and security of the Platform, including by scanning, analyzing, and reviewing User Content, messages and associated metadata for violations of our Terms of Service or other conditions and policies.

  • To verify your identity in order to use certain features, to ensure that you are old enough to use the Platform (as required by law), or in other instances where verification may be required.

  • To communicate with you, including to notify you about changes in our services.

  • To announce you as a winner of our contests or promotions if permitted by the promotion rule, and to send you any applicable prizes.

  • To enforce our Terms of Service and other conditions and policies.

  • Consistent with your permissions, to provide you with location-based services, such as advertising and other personalized content.

  • To train and improve our technology, such as our machine learning models and algorithms.

  • To combine all the Information We Collect or receive about you for any of the foregoing purposes.

  • To facilitate sales, promotion, and purchases of goods and services and to provide user support.

  • For any other purposes disclosed to you at the time we collect your information or pursuant to your consent.

We are committed to maintaining your trust, and while Flowcraft does not sell your personal information or share your personal information with third parties for purposes of cross-context behavioral advertising where restricted by applicable law, we want you to understand when and with whom we may share the Information We Collect for business purposes.

We share the categories of personal information, including User Content, listed above with service providers and business partners to help us perform business operations and for business purposes, including providing the Platform services, research, payment processing and transaction fulfillment, database maintenance, administering contests and special offers, technology services, deliveries, sending communications, advertising and marketing services, analytics, measurement, data storage and hosting, disaster recovery, search engine optimization, and data processing. These service providers and business partners may include:

We may share all of the Information We Collect in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sales, or in the unlikely event of bankruptcy.

We may disclose any of the Information We Collect to respond to subpoenas, court orders, legal process, law enforcement requests, legal claims, or government inquiries, and to protect and defend the rights, interests, safety, and security of the Platform, our affiliates, users, or the public. We may also share any of the Information We Collect to enforce any terms applicable to the Platform, to exercise or defend any legal claims, and comply with any applicable law. 

With Your Consent

We may share your information for other purposes pursuant to your consent or at your direction.

We may partner with third-party services (such as Facebook, Instagram, Twitter, Apple and Google) to offer you a seamless sign-up, log-in, and content-sharing experience. We may share information about you with these third-party services if you choose to use these features. For example, the services may receive information about your activity on the Platform and may notify your connections on the third-party services about your use of the Platform, in accordance with their privacy policies. If you choose to allow a third-party service to access your account, we will share certain information about you with the third party. Depending on the permissions you grant, the third party may be able to obtain your account information and other information you choose to provide.

You should use caution in disclosing personal information while using the Platform. We are not responsible for the information you choose to submit.

4. Your Rights

You may submit a request to know, access, correct or delete the information we have collected about you or exercise your rights to know, access, correct, delete, or appeal by sending your request to the email address provided in the “Contact Us” section below. You can also update your account information directly through your in-app settings. You have the right to access, delete, and correct your personal information under applicable data protection laws.

Your right to know includes what personal information we have collected about you, including the categories of sources from which the personal information is collected, the business or commercial purpose for collecting or sharing personal information, the categories of third parties to whom we share the personal information, and the specific pieces of personal information we have collected about you. We do not discriminate based on the exercise of any privacy rights that you might have.

You may be entitled, in accordance with applicable law, to submit a request through an authorized agent. To designate an authorized agent to exercise choices on your behalf, please provide evidence that you have given such agent power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. We will respond to your request consistent with applicable law and subject to proper verification. We will verify your request by asking you to send it from the email address associated with your account or to provide information necessary to verify your account.

While some of the information that we collect and use may constitute sensitive personal information, we only process such information in order to provide the Platform and within other exemptions under applicable law. For example, we may process your financial information in order to provide you the goods or services you request from.

  • You may be able to control some of the Information We Collect through your device browser settings to refuse or disable Cookies. Because each browser is different, please consult the instructions provided by your browser. Please note that you may need to take additional steps to refuse or disable certain types of Cookies. In addition, your choice to disable Cookies is specific to the particular browser or device that you are using when you disable Cookies, so you may need to separately disable Cookies for each type of browser or device. If you choose to refuse, disable, or delete Cookies, some of the functionality of the Platform may no longer be available to you. Without this information, we may not be able to provide you with all of the requested services.

  • Your device may have controls that determine what Information We Collect. For example, you can control whether we can collect your mobile advertising identifier for advertising through settings on your Apple and Android devices.

  • You can opt out of marketing or advertising emails by using the “unsubscribe” link or mechanism noted in marketing or advertising emails.

  • If you have registered for an account, you may access, review, and update certain personal information that you have provided to us by logging into your account and using available features and functionalities.

  • Some browsers transmit “do-not-track” signals to websites. Because of differences in how browsers incorporate and activate this feature, we currently do not take action in response to these signals.

6. Data Security and Retention

We use Secure Sockets Layer (SSL), an encryption security protocol, for the transfer of data from the device where the Platform is running to our servers and to third party vendors. We also use pre-signed URLs with expiration times to ensure that you are the sole user with access to upload and download your User Content.  We make commercially reasonable efforts to ensure the security of your personal information on our system. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, while we strive to protect your personal information, we cannot warrant the security of any information you transmit to us. Please note that information collected by third parties may not have the same security protections as information you submit to us, and we are not responsible for protecting the security of such information.

We retain information for as long as necessary to provide the Platform and for the other purposes set out in this Privacy Policy. The retention periods are different depending on different criteria, such as the type of information and the purposes for which we use the information. For example, when we process your information such as your profile information to provide you with the Platform, we keep this information for as long as you have an account. User Content, including video or audio provided by you, may be retained by us indefinitely to provide future services to you. Such User Content data cannot be deleted at this time, though that option may be available in the future.   If you violate our Terms of Service, or other conditions or policies, we may remove your profile immediately, but may keep other information about you to process the violation.  We also retain information when necessary to comply with contractual and legal obligations, when we have a legitimate business interest to do so (such as improving and developing the Platform, and enhancing its safety, security and stability), and for the exercise or defense of legal claims.

We may transmit your data to our servers or data centers outside of the United States for storage and/or processing. 

Other entities with whom Flowcraft may share your data as described herein may be located outside of the United States.

Our platform and other services are not directed to, and we do not intend to, or knowingly, collect or solicit personal information from children under the age of 13. If you are under the age of 13, please do not use our Platform, including application, websites, or online services, or otherwise provide us with any personal information either directly or by other means. If a child under the age of 13 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 13, we will promptly delete that personal information. If you believe there is a user who is below the age of 13, please contact us at: support@flowcraft.ai.

If you are a California resident, once a calendar year, you may be entitled to obtain information about personal information that we shared, if any, with other businesses for their own direct marketing uses. To submit a request, contact us at: support@flowcraft.ai.

9. Privacy Policy Updates

We may update this Privacy Policy from time to time. When we update the Privacy Policy, we will notify you by updating the “Last Updated” date at the top of the new Privacy Policy, posting the new Privacy Policy, or providing any other notice required by applicable law. We recommend that you review the Privacy Policy each time you visit the Platform to stay informed of our privacy practices.

Questions, comments and requests regarding this Privacy Policy should be addressed to: